Sofie Muylaert

 

 

 

ABOUT ME


Photographer  //  Graphic designer  //  Illustrator.


I make pretty things.


Don't just take my word for it. Check out my work and make up your own mind.


ALSO


I'm always in for a laugh. I sing along with the radio while I'm working.

Excellent dental hygiene.   



I'M REALLY GOOD AT...


Picking out sushi & sashimi.

Convincinly making up lyrics to songs I've never heard. 

Buying stuff I don't need.




A BUNCH OF STUFF I LOVE


Festivals. Florence + The Machine. Flamingos. Fleetwood Mac. Artbooks. Cotton based paper. Mojito. Playmobil. Powder Snow. 

The Grand Budapest Hotel. Christmas lights all year round. The Killers. Lettering. Daft Punk. Blackadder. Authenticity. 

Portraiture. Audrey Hepburn.Whipped cream. Pretty looking things. Eloquence. Letterpress. More whipped cream.



------------  WHAT I DO  ------------




Badass, quality, studio portraiture.




Branding and print design.

I also know a thing or two about print production.

(That basically means I really know my sh*t).




Cute creations that'll make you smile.

(Or possibly annoy the hell out of you.)


Employer  //  Client 

DIGITALPRINTING.be  //  HEALTHY HOMES 

Construction & building


Briefing

Make boring and complicated data come alive. Create an infographic to be used throughout further communications, as well as an informative brochure, flyers, doorhangers, a HUGE lightbox to be used during fairs, etc.


My job

Concept - Copywriting - Design - Illustrations - DTP  //  Brochure + Infographic


We knew WHAT we wanted to communicate. The key was in HOW we were going to do it.   

Adding imagery an  illustrations was hugely important in order to make all the facts and figures appealing to home owners . As was smart and consistent use of colour and symbols as to bring structure to a huge amount of information.

Employer  //  Client 

DIGITALPRINTING.be  //  DM-LINE   

B2B Cabinetmaker


Briefing

This was part of a B2B campaign involving a Direct Mailing as well as an E-Mailing campaing. DM-LINE supplies carpenters and real estate developers with the necessary tools for building walk-in dressings and tailormade closets.  They wanted a fresh and clean look, coherent with their branding guidelines.


My job

Concept - Copywriting (Baseline + Content) - Design - DTP


I was responsible for the concept and the overall look & feel, as well as designing the box, the card and the e-mailing campaign. I also did all the copywriting for this project. Getting everything ready for production was especially fun in this case. I love working on die-cut projects, which was the case aconsidering the box was tailor made.

DIGITALPRINTING.be is perfect for complicated jobs like these where print production plays a massive part in getting things done. They really do know how to get things on track even with a very tight deadline. The stunts we sometimes pull over there are exceptionnal.

Client 

LaLaLand

(Which is ME, actually!  Or more accurately... my illustrating alter ego)


My job

This LaLaLand stuff makes me smile. There really is nothing like working on happy characters you came up with yourself. LaLaLand is a long lasting work in progress. (So you should stay posted for future additions!) So far there's a range of greeting cards, candy boxes, and all kinds of trinkets. As you would expect it's all about bright colours and first grade-ish looking typography. And general cheerfulness of course.


If you're not already OD'ing on the cheerfulness  and want to see more of LaLaLand, check it out here!

Client 

Sofie Muylaert

That's ME!!!


My job

As long as I don't have clients throwing me a ton of money saying "do whatever you want with it", I'll probably keep doing self-initiated branding projects like this one.


Just for the fun of it.


Also because I really, really, really wanted to do something with those cute little marshmallows since forever.

FYI / BTW / TMI?

I made the cocoa sticks myself. (What a mess!)

Read all about it here!

Client 

JCI Aalst

(Junior Chamber International - non-profit international organization)


The brief

JCI Aalst decided on a nude calendar as a fundraiser.  Featuring JCI members. The brief was VERY short: "Do whatever you must do, but please make sure we can still show our faces afterwards!". They also wanted every page to reflect a theme relevant to their organization and activities.


My job

Concept - Photography - Styling - Design - DTP.

 

This project was in my hands from start to finish. I was responsible for the concept, the styling of the calendar  and the design. I wanted everything to look stylish and classy.  I presented my mood board and was able to go full speed ahead.  The photography, as you can see, looks awesome. (I'm also a photographer, remember!?) I decided on a simple and elegant design to show off the photographs to best effect.

 

Maybe it needs some explaining...

Aalst is well known for it's Carnival. That's why we decided on a Carnival  theme for the  february page.


FYI / BTW / TMI?

It's impossible to tell  from looking at the photographs but among the featured calendar girls and boys are business people, doctors, politicians, etc.


Client 

Transport Brijssinck 


My job

Logo Design - Branding - Concept - Copywriting (Baseline) - Design - DTP


I used the beautiful meadows and landscapes we have around here  as an inspiration for this project.  We also wanted to emphasize the natural qualities of milk. That same source of inspiration was used for the baseline which highlights the natural and healthbenefits of dairy and milk.

Apart from the 'usual suspects' (business cards, letter paper, stamps, etc.) I also did the design for a series of milk tanker trucks. I must admit... it's VERY cool seeing them on the road. So far it's the 'biggest' design job I ever did.

FYI / BTW / TMI?

Transport Brijssinck is a family business. When I was working on the logo I was asked to incorporate a hand sketch made by one of the chauffeurs (who is one of two sons working in the business). It's a drawing of one of the trucks they drive and are particularly proud of. If you talk to any professional chauffeur you'll soon realise they're genuine petrol heads and are very committed to what they do. 

"FAR LESS TRAUMATISING"

THAN ANY OTHER PHOTOGRAPHER I EVER WORKED WITH.

Kim D.K. after we made her portrait.

No. It's not an app. ... Yes. These were made on Polaroid. ... No. It really isn't Photoshop. ... Yes. It really does take quite a lot of skill.

TRAGIC TALES & TRUTHS

Whoever provides

me with a convincing

and funny translation of

'VROLIJK KERSTBEEST'

is looking at a long term

supply of LaLaLand Christmas cards.


My brother and sister-in-law asked me to design a bespoke wallpaper to decorate my baby nephew's bedroom.

Something involving a sheep. Maybe a meadow. Maybe even a tree.


This led to that.


It got a bit out of hand.





SAY HI!



Apart from all the obvious, I'm also fun to work with.

-   If you have a sense of humour, that is.   -

 

 

Let's have coffee together & see what happens!

 
 
 
 

Let's talk!

SOFIE MUYLAERT


Graphic Design, Illustration & Photography


sofie@sofiemuylaert.be